I spoke to a cust rep at Leachco- whom makes both of these to find out what the difference was. Turns out they both are the same.Sleeper Keeper is a walmart only brand.The only minor difference is cover. The Sleeper Keeper comes with a Vintage Turquoise color. She said that if needed Snoogles case will easily fit it.
The Sleeper Keeper is 39.99$ at walmart.com
Re: Walmarts Sleeper Keeper= Snoogle