I received a verbal job offer yesterday for a position that will be a somewhat lateral move. I currently manage communications for a division within a global company the new job will be more strategic communications program management for a consulting company in the same industry. The company offered me my current salary, which they thought was 2K more than I make because we started talking three months ago and i had not received my merit raise. In looking over the cost of their benefits I would be losing money. Additionally, the job is not bonus level which my current job is although the structure has changed so it won't be as much as in the past so losing it is not a big deal to me. I looked at the salary data on glassdoor and they are offering about 20K less than the average the employees the same level reported, although the site does not drill down to speciality. Consulting companies have levels that are not comparable to other types of companies. I think what they are offering is very fair when comparing to other communications non-consulting jobs and their PTO plan is generous (20 days). 21 is what i now with over a decade of experience with my current company. I want to counter at 5K more than they offered citing my research and the additional benefit cost but I am concerned they will rescind the offer. Is that a valid concern? The only company I have worked for since college is my current place of employment so i have no experience negotiating. i really need/want the job. What they don't know is i just found out my job is being relocated so I don't want to miss an offer over 5k but I also want to make sure I am being paid a good salary as i have no idea what their raise structure is like. My current company has been averaging 2 percent and given the industry i can only assume it would be simiular. TIA

Re: salary negoation advice