After a good bit of online researching, I went to Walgreens (the closest store to me that sells it) to get some of my beloved Dr. Bronners. It retails for $16.99 for 32 oz. just about everywhere. I was pleasantly surprised to see that Walgreens now makes their own! It's "ology" brand and comes in peppermint and lavender. And it was $9.99! Anyone tried it? Is it identical to Dr. B?