Seriously. It's so easy to use. As long as the color comes out decent I will never ever use anything else.
And the best part about it is you basically get twice as much hair dye in 1 bottle. There was a story about it somewhere that said it's so concentrated in that bottle that you only need 1 if you were using 2 before.

Re: Whoever came up with this foaming hair color is my new BFF
BFP:11/1/11 EDD: 7/3/12 M/C:11/22/11 8w1d
BFP: 5/23/12 EDD: 2/2/13
I used Clairol Nice and Easy. Loreal is making one now too.
Nope. Clairol. But I will let you know how the color turns out as soon as I'm out of the shower. Seriously though. Easiest time I ever had dyeing my hair.
I think I've been scared to use it because of the form consistency as opposed to a paste, haha.
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You basically rub it into your head like shampoo. It takes way less time than traditional coloring. And definitely less mess.
umm me too.. I have to dye my hair every 4 weeks too cause my natural color is so light.