I have never heard of it before. yesterday, I was in line at the Burger King behind a van with it on their window, and today at Hobby Lobby saw the same van. The van had Illinois plates (big deal, SO. IL is just across the interstate bridge), so I wonder if it's an Illinois thing. I opened the site and the first product on their is letters above a crib. Is it nice stuff? Is it something I could get at Hobby Lobby or Target, but at 3X the price?