I used the Burts Bees one (and looked at Target, had to buy at the grocery) up north at our cabin, no bites and she smelled so good, I put it on myself.
Be careful with some of the natural bug sprays! According to health canada, citronella based bug sprays should not be used on children on under 2 years of age because they are more of an irritant (or skin sensitizers or something like that) than deet and the toxicity of them is still being research. The safest non-deet alternative (so far - based on current research) is soy bean oil based bug sprays.
Re: Kid Safe Bug Spray?