I had mine done last weekend. I haven't gotten the proofs yet but I'm excited for them. I think they're worth it this time (may or may not do it with future pregnancies) just because DH and I don't have a lot of quality photos of us.
I'm getting mine done this weekend. I'll be nearly 27wks....but I wanted to use them for our Christmas Card, so for me earlier is better. Besides I'm definitely showing plenty:)
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I am getting mine done in about 3 weeks, i want to have them for some christmas gifts to our family since the last photo they have of us is from our wedding a little over 2 years ago...i will be 30 weeks (ish)
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Re: maternity photos
32-35 weeks is ideal. So you still feel pretty and not too big/uncomfortable and less risk of preterm labour.
I am a lifestyle photographer and I say wear and go wherever you feel most comfortable- it will show in the images!
On a side note we had our at 33.5 weeks and had our daughter 10 days later- so don't leave it too late if you really want them!