I know some men have no issues with BF or naked breasts. But when faced with a BF mother feel uncomfortable.
It seems to be that men have been taught not to stare at breasts. But of course it's often impossible not to see at least part of a woman's breast when she's feeding if you look in her direction.
So I know some men see a woman BF and think, "don't look, don't look" not because they are actually having to stop themselves from having a perv, but because they don't want to be perceived as creepy.
So I do feel a bit bad for these men, and I can sympathise with them, but I don't know how to make it any better for them when it so strongly ingrained in out men that it's wrong to stare at breasts.
I was nursing LO at home. DH's friend was chatting to me, then wandered out of the room. He suddenly bounced back into the room whilst I was trying to get LO back on the breast and my breast was completely exposed. He mumbled an apology and shot out of the room again. Classic case of, "I'm totally ok with BF, but I just saw my friend's, wife's breasts...eekkk" moments.