Can someone explain the Kohl's slogan to me?

sunnyday016

"The more you know, the more you Kohl's".

What does this even mean? Am I missing something? 

Elisa312

I take it to mean, that the more you know, the more you will shop at Kohls.

jen_and_scott

Using Kohl's as a verb.

The more you know about the their sales, the more you want to shop there.

Yes?

sunnyday016

Ahh ok thanks. That's kind of what I was thinking, but I couldn't verbalize it...

303jess303

jen_and_scott:

Using Kohl's as a verb.

The more you know about the their sales, the more you want to shop there.

Yes?

this, i used to work there and thats along the lines of what i was told.