I signed up for the Publix baby club online and just got a whole bunch of coupons and coupons for freebies and this book for free: https://www.amazon.com/Caring-Your-Young-Child-Revised/dp/055338290X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1235091322&sr=8-1
The book has good reviews too and it's hefty!