random: do u know the correct way to pronounce the brand name "Chicco"?

SpartyGirl

until I read Baby Bargins I did not know it's pronounced "Key-coe".  I thought it was "cheek-o"  just like the spanish word for boy.  my bad.

Mipper

I thought it was cheek-o too. You know like my mom's favorite clothing store "Chico"? Hee Hee!

jnealet

I never knew that and I have a feeling that if I went into BRU and asked for a Key-coe item they would look at me like I was nuts.

dmsmth

Yep, I thought it was Chee-Ko too.

tmp-950711875008761

I always thought it was "Cheek-o" until I was corrected to say "Key-co".  Still not used to the "correct" way of saying it though.

txbabs111

I thought it was Cheek-o as well until I read Baby Bargains. I actually called DH into the room and told him when I read that, I was so shocked.

mrs.amandamm

I say "Cheeko" but I know the correct way is "keyco"

mmcrocker

I was also told that correct way to say it is key-coe.