They also have the American Collection (Born Free, Wild, Tagged) for 40% off ... I didn't feel the need to pay over normal retail for the HTFs, but at 14.37 for a Softbums I decided I wanted Wild (and wished I had waited to buy Born Free... I'd been limiting myself to buying my favorite from each collection).
Re: Softbum Lovers...
The new prints suck, so I haven't bothered with any of those, even at $12.