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need opinions on business

For the last month my business has been in the works; and still needs some tweeking in order to get a bigger, solid customer base. So, right now it's a monthly subscription for kids clothing, something similar to Wittlebee. 4 pieces of brand name clothing for 35$ (thats including shipping). 

I was talking to some people and they got me thinking about the subscription part. What about if it's a pay-as-you-go type of thing, instead of being locked into a month-to-month thing. Or what about both? Or what about different boxes, like a 2 piece or 3 piece? 

what would entice you to purchase the box, or try it? I was thinking of doing something like for a 2 piece box, the 1st month all they have to pay is shipping (something like 6-8$) 

any opinions would be greatly appreciated. 
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