My last pregnancy I just used Bath & Body Works body cream with Shea butter to help with itching and stretch marks. I only ended up getting a few around my belly button toward the end when I really swelled up.
At Target that kind of stuff is mixed in with like kind items (vitamins, lotions, womens care) and also in the aisle with the diaper rash cream in the baby section and sometimes over by the pumps and bottles. I didn't get any stretch marks with my first and with my second I got some but they didn't show up until right at the very end on the underside of my bump. I was told some people are prone to them and you either get them or you don't. Your skin does get dry and itchy so lotion is a good thing. I used Mederma on mine after birth and they faded really quickly, you can't even see them anymore. I got them during puberty so I wasn't surprised I got them during pregnancy.
Re: Prenatal section pharmacy
For stretch marks I use homemade body butter (Coconut Oil/Cocoa Butter/Sunflower Oil/Vit.E). Nice and moisturizing!
Might have to try that body butter @LaurenAshley04 and sup up my cocoa butter a bit
**Triggers**
Me: 32 DH: 35 Married 10/4/14
TTC #1 May 2015 BFP: July 21, 2015 Stillborn January 8, 2016
TTC #2 April 2016 BFP: June 17, 2016
Baby Girl Shih-Tzu and Baby Boy Boston are my furbabies