Woke up this morning & my 12 day old son has this awful rash all over his poor little face. I'm taking him to the pediatrician tomorrow when they open, but just wanted to come here to see if anyone knows what it could be? His cord stump is still attached, so he hasn't been bathed, I haven't changed detergents (I'm using Dreft on everyone's clothes), & I haven't been eating dairy products so I highly doubt it's a milk allergy. I've been moisturizing the rash with Aveeno baby lotion w/ natural colloidal oatmeal. Opinions?

Re: Baby eczema? *updated with diagnosis*
Baby eczema
I guess my son has both, lol! Or maybe it's both the same thing?
I use organic coconut oil. Not picky about brand as long as it doesnt have any other ingredients.
Not crazy at all. I forgot about that! Haha fun fact too, what I learned from my lactation lady was to take breastmilk and put it on cuts and scrapes.