There's been other posts about stretch marks, but I think I just need a pick-me-up. I'm recently noticing my first stretch marks on my belly and they are not pretty.

I bought some cream on Amazon with great reviews, hasn't come in yet. Any words of encouragement? I know many of us are going threw the same thing. Do any STM or TTM, etc. have stories of fading stretch marks? I know it's a natural thing, just not feeling very sexy lately.
Re: Stretch marks and feeling bad about it.
I've been using targets generic lotion with this pregnancy and I'm almost 31 weeks and 25 pounds weight gain, no stretch marks. My old ones haven't even come back.
My mom was one big stretch mark everytime she got pregnant.
It also helps to remember that DH wouldn't risk losing 50% of everything just to find a woman without them
Baby #2 Due 3/7/20
But seriously, I relate. I'm genetically predisposed so I'm not too surprised, but very worried about how bad they will get. I'm only 27 weeks and I have at least a dozen of them so far and they are all across my abdomen and bright red. I have other stretch marks that never really faded, unfortunately, so I think these might stick around for the long haul.
@laurenm2123 has got the right idea.
I started getting stretch marks in middle school (oddly early growth spurt at 9, and I think my skin was in no way prepped for that), so I've used cocoa butter my entire life. The Queen Helene kind, not Palmers. For whatever reason, Palmers gives me a weird rash. With this pregnancy I've been using Bio Oil twice a day since 14 weeks and after the bio oil dries, cocoa butter on top. I don't have any yet, and by all "genetic" ideas I should have some. That's not to say they aren't coming, I'm a FTM and I'm sure I'll start seeing some soon but I'm a firm believer in preventative care. I agree with the other ladies though, they're going to fade so try (I know it's hard) not to stress it. I know plenty of Moms whose stretch marks are not visible at all!
Married: 12/16/12
TTC #1: 06/15 BFP #1:07/13/15
D&C: 08/28/15
BFP #2: 09/26/15
M: 06/03/16
BFP #2: 02/12/18
L : 7/26/18 (SIUGR, micropreemie)