Swollen and sore would be the words I would use, between the blood flow and pressure I think it's normal. I remember it with my first as well. Hurting as in an injured feeling, I'd probably check in with my doc.
Yep its extremely normal to be hurting. Especially the lower your baby drops. Mine has been very low for 2 months so I've been swollen and VERY sore for a long time.
I have been having pelvic pain because his head is super low! And I noticed my vagina being more sore because of it. So I would talk to your dr and ask if you are far enough along to see how high or low the baby's head is. That may be your problem as to why it is sore.
Re: Is it normal for my vjj area to be hurting???