A friend told me to soak a cotton ball in witch hazel and 100% aloe vera gel and leave in place. It has worked for me! I've also heard of people using coconut oil, calendula oil, or cooling the cotton ball in the freezer before hand.
In addition to what the other posters have suggested...try to get ahead of it. Use miralax or stool softeners so you're not putting so much pressure on the area when you have to "go". They are horrible! I feel your pain!
Re: Help.. Hemorrhoids!