is anyone else experiencing heavy stretch marks towards thigh/inner thigh and around the bum and even on the bum!? I started off at 115lbs and now I'm approaching 31 weeks at 147. No stretch marks on my tummy but just these areas.. I've been putting cocoa butter but I've noticed these marks getting more

any input?
Re: Stretch marks
I've heard that Strivectin and Mederma are good for fading them.
I used a stretch mark oil with my first pregnancy and it helped keep the stretch marks at a minimum until I ran out with 2 weeks to go. Then they turned purple, but after about a year they were barely noticeable. Like several PPs said, they are merely battle scars that tend to fade to some degree in their own time, and until then can be worn like claw marks of honor :-D
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I did get them before pregnancy when I gained thyroid weight.... that was distressing to me! But now... meh, if they show up- no worries, my mom had a ton!
I have gained about 20 pounds and have been good about using a cream with Shea and vitamin E. I have zero dark stretch marks so far, only a couple of pale ones on my hips that might go away later.
Maybe it's not all genetic?
@CrazyMonkeyBear I know. I just happened to talk to my mom about it last night, so that's the info I have. I don't think I'm ready to ask other family about their stretch marks.