I remember months ago we were talking about bad language in movies and someone asked me to give an example of a recent kid movie that had a lot of bad language. I couldn't think of any off the top of my head at the time, even though there have been many movies we've had to shut off.
We have a rule where when we get to seven bad words, we have to shut the movie off. Lego Movie just failed the test. DS1 came to me about an hour after it started and told me he had counted seven and we had to turn it off. (The words were stupid, idiot, shut up, etc., not curse words).
I just don't get why they have to have the characters communicate with each other that way in movies meant for kids. I don't want my kids calling other people idiots and telling them to shut up, so I don't want them being entertained by people talking that way either. I don't get why they have to do that.
Re: Lego Movie
I've seen the Lego Movie and I definitely see your point. They are trying to hit a broader audience than just the little kid set - 10-12 year olds, adults, possibly even teenagers (my guess as to why Batman was included and why he had the crazy deep voice, a la the most recent trilogy). It's about figuring out how much money they can make with the least amount of effort.
Would I let my kid watch it at a certain age? Probably. I think it is important to take in the temperament of the child. If you have a child that has a more challenging personality, that you often need to talk to about treating others well/not hitting/being nice/etc, it probably wouldn't be my pick for them. Kids who tend towards the gentle, kind, compassionate side more naturally I think gravitate towards the "good" character, and I worry less about what they are going to pick up. But...ask me about that when I actually have an older child. LOL
But, I worry about what constantly hearing that kind of language does to their inner dialogue. I find this with myself as an adult. If I watch a lot of movies or read a lot of things that use curse words or other words that I wouldn't say out loud, it's not going to make me start saying them, but sometimes it does affect my inner dialogue. I may find myself thinking those words or phrases. And so with children who are particularly obedient, like my DS1, I know he would never say those things, but I wonder if it has him thinking them in his head. He would never call his brother "stupid", but the next time they are playing video games and his little brother can't keep up, in his mind instead of trying to be patient with him is he going to be thinking, "Keep up, stupid!"
I don't know. Maybe I'm crazy though.