I use Target and Parent's Choice generic and have for almost 8 months now. The FDA regulations are very strict with formula. Our pedi said it was the same and we have saved a ton of money.
I tried the Target brand of Similac Sensitive and the ingredients were all the same but for some reason DS got really constipated. I don't know if it was coincidence or not, but I stopped using it anyway.
my pedi told us that it was basically the same and recommended we use the cheapest we could find, because the all formula has to meet standards set by the infant formula act. we used sams club gentlease for awhile, but my DS now has to be on Alimentum (no generic available )
Re: generic v. brand-name formula