I'm pretty sure this is a UO based on how many times I've seen it:
This picture isn't that funny and it annoys me. Probably because I own lots of North Face and like to wear it whilst on adventures. Which I think is perfectly ok. To me it's just as judgey to make assumptions and judgments about the labels a person wears as it is to judge them for not wearing labels.
Also, normally, I'm not a brand name/lable person, although I do appreciate quality. Like i give two shiits about a Louis Vuitton purse. But North Face keeps me warm and shiit.

Re: Since the UO post already has 150+ responses..
I live in the Mountains
I sometimes go on adventures in said mountains
I wear a lot of North Face
...this picture still makes me laugh.
Oh.
I think it's hysterical, but I don't own a NF jacket, nor do I give half a shiit about a LV purse. So, there's that.
I am the same way! I could care less about labels, its about the quality.
Where I live it gets super cold in the winter and I used to buy knock off UGG type boots. Every time I bought a pair they got ruined in about a month and I would go buy another pair of cheapies. I finally broke down and bought a real pair off UGGs and they are so warm and comfortable. Plus, I've had them for years and they are still in awesome shape.
(I know some UGGS can be ugly but DAMN they are comfortable and warm)
Unable to even.
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
This is funnier, but Gene Wilder though.
"We like nothing better than buffing our Zygoma. And imagining a horny time traveling long overcoat purple scarf wearing super sleuth nordic legend fuck fantasy. Get to work on that, internet." Benedict Cumberbatch
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
The South Butt was a real company making real clothes, but it was forced to shut down. I wonder why.
Are you unpoopular?
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
Columbia > North Face.
FACT.
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
Augustus Gloop.
Also, that picture is funny, even though I own several North Face products (and just got sweet deals on fleeces and winter coats for E and M for next year) and do not go on any adventures.
Finally, it's UGG boots, not UGGs (trademarks are not nouns, ya'll).
<---------------------was a Trademark Attorney for the company that makes UGG boots back in the day and still gets all hot and bothered by improper trademark usage.
But wouldn't it be UGGs if you leave off "boots".
I have a pair of UGG doesn't sound correct.
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
Nope - trademarks are adjectives, so they require a noun, so proper usage is "I own a pair of UGG boots" or "I use Kleenex tissues" or "Louis Vuitton bags are fugly."
Shiit yeah it is. And beer.
ETA: unless you have a Spyder fleece, then you should probably wear that
I know that, but how many people do you know who say "Kleenex tissues"?
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
Oh, pretty much nobody, but it still irritates me.
I usually just say "get me a tissue."
The problem is that when you start using a TM as a noun, it becomes generic and then loses it's distinctive meaning.
But, I digress - sorry to dork up this thread.
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
Is that like when people say Wal-marts or Targets? "I'm going to Wal-marts to get some stuff". How many Wal-marts are you going to exactly? Drives me wonky.
It's Tar-zhay, people. Tar-zhay.
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You don't understand the appeal of Benedict Cumberbatch / think he's fug / don't know who he is? WATCH SHERLOCK. Until you do, your negative opinion of him will not be taken seriously.
fancy pants aren't we?
Haha! It's like people in Detroit (where I'm from) who say "I work at Fords". Drives me crazy too.
<-- owns no fleece. Hates fleece actually. Couldn't care less about what brand your fleece is or whether you are climbing mountains or cans of french cut green beans. I do find this thread hilarious though.
Ya I agree it is hilarious! Maybe just not your type of humor.
This whole thread made me laugh. So much that I needed to share with nightime bumpies.
I love my north face, the girls rock theirs in pink and purple and the husband is damn near hot in his. I love the picture and some (very small) adventures.