NBR: Wedding survey Florist

jewelsonu · January 2012

I know it has been a long time since our wedding planning days but I am trying to help my mom get more business. She had her own business for 20 years and then sold it. She kept her other store but it doesn't do near as good as her first one since it is on the complete opposite side of town. She doesn't have a website(I just got her a facebook page). She is really bad with computers and my dad won't help her. She is in the processof getting a website. She is thinking of doing a bridal show. so I wanted to know

1. What kind of bride show perk would make you book with a florist? (discount, something free?)

2. If you were to get a mailing what would make you notice it and not throw it in the trash? or would you rather get an email?

3. If you went to bridal shows what would make you want to stop and look in a booth? Beautiful flowers? a discount? a giveaway? More than likely I will go and help her at the shows.

4. If you were to win a free bridal bouquet would you be more likely to book that florist for the rest of your wedding?

4. Anything you want to add about your florist?

Thanks for any input. I wish I could just move to pittsburgh and work with her but I have no creative ability at all

MrsWhiteonWhiteSt · January 2012

jewelsonu:
1. What kind of bride show perk would make you book with a florist? (discount, something free?) I chose mine ultimately based on price but I loved when they had big books with pictures of their work in it. It was nice when they had more than 1 book b/c the shows get so crowded
2. If you were to get a mailing what would make you notice it and not throw it in the trash? or would you rather get an email? Email
3. If you went to bridal shows what would make you want to stop and look in a booth? Beautiful flowers? a discount? a giveaway? More than likely I will go and help her at the shows. A giveaway or a discount card if a great idea. Maybe should could do a carnation with a little "bride to be" card on it and if they bring that card in they get x% off or a certain deal.
4. If you were to win a free bridal bouquet would you be more likely to book that florist for the rest of your wedding? Yes so they would coordinate
4. Anything you want to add about your florist? nope
Thanks for any input. I wish I could just move to pittsburgh and work with her but I have no creative ability at all

Irisheyes1247 · January 2012

jewelsonu:

I know it has been a long time since our wedding planning days but I am trying to help my mom get more business. She had her own business for 20 years and then sold it. She kept her other store but it doesn't do near as good as her first one since it is on the complete opposite side of town. She doesn't have a website(I just got her a facebook page). She is really bad with computers and my dad won't help her. She is in the processof getting a website. She is thinking of doing a bridal show. so I wanted to know

1. What kind of bride show perk would make you book with a florist? (discount, something free?) One of the best things about being at the bridal show is that you can compare different vendors and kind of "bargain" with them, so I would be prepared to work with the bride on price quotes. I would want to see samples of their work, hear the florists suggestions for me, and a discount or freebie definitely wouldn't hurt.

2. If you were to get a mailing what would make you notice it and not throw it in the trash? or would you rather get an email? I would make a mailing something simple and visual - a postcard would be good because the recipient wouldn't actually have to open it to read the message. I think email would not be as good because it is too quick to just delete it without opening it.

3. If you went to bridal shows what would make you want to stop and look in a booth? Beautiful flowers? a discount? a giveaway? More than likely I will go and help her at the shows. Again, giveaways and discounts are always a plus but I think if there were beautiful flowers there, nice arrangements or bright different colors, it would be very eye catching.

4. If you were to win a free bridal bouquet would you be more likely to book that florist for the rest of your wedding? If I won a free bouquet and I liked the person's work, I would probably book them, just to keep it simple for myself.

4. Anything you want to add about your florist? For me, customer service is a huge thing. I went a met with a florist in Buffalo who was highly recommended (and had beautiful flowers) but she was kind of rude and didn't seem to appreciate the fact that although she has done a million weddings, this was my special day that I was very involved in. She just kind of brushed off our meeting and handed me some paperwork and said "Send your deposit to X address." The florist I ended up going with was willing to sit with me, discuss different ideas I had, told me this will work, but this won't (because I was married in the winter, we wanted to make sure flowers would hold up in the cold).

Thanks for any input. I wish I could just move to pittsburgh and work with her but I have no creative ability at all

MelissaSue81 · January 2012

I just booked some local florist that my mom kind of knew.. So I don't have a lot of input..

BUT.. if I were choosing blindly.. I would NOT NOT NOT choose a florist (or any wedding vendor) that did not have a good website. I truly believe EVERY business NEEDS to have a website. I feel like if they don't, something is wrong.

As for the bridal show stuff.. I dunno.. Perks wouldn't necessarily get me to book something.. I think they're generally something you could get anyway.. "show-only" deals annoy me. (same with the homeshow/fair deals).

When i was planning my wedding, I would have been just as likely to look at a mailing as an email. I saved a lot of that stuff.

A nice display would make me stop in a booth.. Not a give away, or a discount or anything else. Also.. make sure you have nice brochures/cards if you're doing a show.

No I wouldn't really book a florist for a free bridal bouquet.. again.. I tend to think those things are scams.. like a fake discount.

So, if I were to go to a bridal show looking for a florist (I don't ever remember looking at florists there). I would be looking for the nicest looking flowers for the best price.. and the person being nice/personable would be a huge bonus, but I know your mom would have no problem there since she's super sweet.

TinyPinkBug · January 2012

1. What kind of bride show perk would make you book with a florist? (discount, something free?) Actually a choice of free or discount. Like free bride's bouquet when you purchase X # of bride'smaid bouquet OR X% off entire order. I like to feel like I have a choice of incentives.

2. If you were to get a mailing what would make you notice it and not throw it in the trash? or would you rather get an email? I would rather snail mail, I get so much spam email I rarely open anything that isn't from someone I know. I also know lots of people who have a email address that they only use to give out at bridal shows and spammy places then never check it. I also prefer something colorful, laminated and a single page like a postcard over something stuffed in an envelope.

3. If you went to bridal shows what would make you want to stop and look in a booth? Beautiful flowers? a discount? a giveaway? More than likely I will go and help her at the shows. I have worked bridal shows with my BIL ( he is an ice carver and has a catering company) and it is always the carvings that draws people's attention. I notice the same with the cake ppl, the bigger fancier cakes draw more lingering ppl than tastings. I never notice with florists, but I would think it would be the same. Something beautiful, unique and over the top so ppl want to come ask about it. Even better, something that could be broken up at the end of the show and given away with her card, or ribbon with her business name and number attached to brides as they leave the show.

4. If you were to win a free bridal bouquet would you be more likely to book that florist for the rest of your wedding? Yes, but I don't enter give aways at bridal shows since 75% of them are scams, like "winning" a free Honeymoon trip to cancun. Everyone wins and you have to sit through a cooking show which is really a very pushy sales presentation to buy cookware and the trip only includes a 2 night hotel stay, you have to pay airfare and fees, etc. They used to use the conferance room at a hotel I worked for, people who leave the presentation mad.

4. Anything you want to add about your florist? My florist insisted she didn't just drop the flowers and run. She said she made sure everyone got the right flowers and would be on hand for any potential issues while pinning flowers, etc. It was a tipping point for choosing her. Of course she lied and dropped the flowers in a pew, then was out of business when I got back from my honeymoon.

wendyj · January 2012

1. What kind of bride show perk would make you book with a florist? (discount, something free?) Perks wouldn't cause me to book the florist, but I'd like a discount of some sort, whether a % or certain item free, if I booked after seeing them at a show.

2. If you were to get a mailing what would make you notice it and not throw it in the trash? or would you rather get an email? I don't think I'd want either.

3. If you went to bridal shows what would make you want to stop and look in a booth? Beautiful flowers? a discount? a giveaway? More than likely I will go and help her at the shows. Big pictures of previous weddings. If I saw something I liked, I'd be more apt to stop and take a look

4. If you were to win a free bridal bouquet would you be more likely to book that florist for the rest of your wedding? I think I'd only sign up for a giveaway if I was truly interested in booking them in the first place.

4. Anything you want to add about your florist? Customer service is key, maybe even above price. I loved that my florist listened to what I wanted, then threw out other options beyond what I had described, but didn't push her ideas on me.

aSp6907 · January 2012

jewelsonu:

I know it has been a long time since our wedding planning days but I am trying to help my mom get more business. She had her own business for 20 years and then sold it. She kept her other store but it doesn't do near as good as her first one since it is on the complete opposite side of town. She doesn't have a website(I just got her a facebook page). She is really bad with computers and my dad won't help her. She is in the processof getting a website. She is thinking of doing a bridal show. so I wanted to know

1. What kind of bride show perk would make you book with a florist? (discount, something free?) We booked the Tuxedo place we did soley because I won $80 free in a game they had at their booth. We were able to use it how we wanted. Since the grooms tux was free we used it towards the groomsmen tuxes. Each groomsmen ended up with $20 off of their tuxes. If give a discount or something free I would more than likely book with them if I like their work.

2. If you were to get a mailing what would make you notice it and not throw it in the trash? or would you rather get an email? I delete most of my emails without looking at much these days. I would probably pay more attention to a mailing. I look at all of our mail before I throw it out so not sure what would make it stand out to me.

3. If you went to bridal shows what would make you want to stop and look in a booth? Beautiful flowers? a discount? a giveaway? More than likely I will go and help her at the shows. Definitely displays of flowers. I would want to see your work in person. Depends on the giveaway. If it's too crowded at the booth because of a giveaway I will most likely skip it. But I hate being pushed and shoved. Discounts are always a plus when planning weddings.

4. If you were to win a free bridal bouquet would you be more likely to book that florist for the rest of your wedding? Yes.

4. Anything you want to add about your florist? Nothing I can add about ours. He sold his shop shortly after our wedding, apparently he was bored with it. We used him because he is DH's BIL's cousin. So we were given some heavy discounts. Our flowers were nice and exactly what I wanted so I can't complain.

Thanks for any input. I wish I could just move to pittsburgh and work with her but I have no creative ability at all

SeptemberBride'08 · January 2012

1. What kind of bride show perk would make you book with a florist? (discount, something free?) Perks don't work for me. It's all about the talent and how nice the person was. A discount is nice but cheesy sales tactics are just that...cheesy.

2. If you were to get a mailing what would make you notice it and not throw it in the trash? or would you rather get an email? Mailings are really tough as are emails. I'm not sure how to help you on this one.

3. If you went to bridal shows what would make you want to stop and look in a booth? Beautiful flowers? a discount? a giveaway? More than likely I will go and help her at the shows. The quality of the work and that it looked much different than other vendors in the same field. I'm not saying crazy modern but she puts her own spin on things and tries to set herself out from what is "standard" wedding flowers. I breezed past those vendors.

4. If you were to win a free bridal bouquet would you be more likely to book that florist for the rest of your wedding? Only if they were good.

4. Anything you want to add about your florist? I loved my florist because when I came in with ideas she took them and helped me add her expertise to it, which is what I think a profession should do. Although there will be brides who want a specific picture and that is that. But for other open minded clients, it's great when you can come in with an idea the florist is eager and excited to help you make it come to life, add some pop that me not being a florist., would have ever thought about.

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NBR: Wedding survey Florist

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