We use it for my older DD still. It is the same company that makes the Target Up & Up brand. We use the soy formula. We have no issues with it and we love the price.
I've heard that the off-brand formulas are just as good as name brands.. Though my DH bought 2 cans once when the store was out of Similac, and my DD got really bad constipation. Soon as we switched back to Similac, we've had no problems. Though she is on soy and that could be why.
We use the AR version and don't have any problems. G does spit up a little more with the PC brand but with Enfamil he gets constipated. The price is wonderful though!
Used it with DS and loved it (especially the price). I have not started using it with DD yet, for we have a ton of free formula, but we will once we run out of the freebies.
Re: Who uses parent's choice brands