To anyone who is interested....
This is the e-mail that I have received back from Aveeno about their clearly mislabeled/ misleading "Baby Sunblock"
 ---------------------------------------------------------- 
 Dear Mrs. "P":
Thank you for contacting Johnson & Johnson
 Consumer Companies, Inc., makers of AVEENO? Baby Continuous Protection?
 Sunblock SPF55.  It is always important to hear from our consumers, and
 we appreciate the time you have taken to contact us.
Your feedback provides us with important information for our Quality Assurance department and we appreciate the time you have taken to let us know about this matter. 
Compensation for this product has been sent and should reach you within two weeks.
Again,
 thank you for your interest in our company.  Should you have any 
comments or questions in the future, please contact us via our website  www.aveeno.com, or by calling our toll-free number, 1866 428-3366.
Our specialists are available Monday through Friday, 8:00 a.m - 8:00 p.m. EST and will be happy to assist you.
Darryl M.
Consumer Care Center
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So, basically I received a generic response that they send to anyone who complains about their products and they are just going to wash the problem under the rug. I am so pissed that I put sunscreen on my LO, I don't even know how to respond. I could care less about the refund, they need to fix the problem so another unsuspecting mother doesn't make the same mistake.
DO NOT BUY AVEENO BABY SUNBLOCK!!!! 
Re: F/U to Aveeno Sunblock Letter
I was going to suggest this as well! Bring it to public attention and they will be forced to pay attention to the issue!
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TTC since May 2006. After 3 failed Clomid cycles, 2 failed Injectibles/IUIs, 2 failed IVFs and 1 failed FET, we moved on to adoption!
Last ditch FET resulted in BFP, and identical twin girls!
Married Bio
Married Bio
Some of the chemicals in sunscreens are chemical blockers and not safe for babies/infants. (See post here: https://community.thebump.com/cs/ks/forums/1/35113032/ShowThread.aspx
You want sunblock that uses physical blockers as their main active ingredients like zinc oxide and titanium dioxide. It still absorbs into their skin but works in a different way than the chemical blockers do.