I had trouble with BFing last time and ended up having to EP which really sucked. I went to a LC a week or two after C was born, but it obviously didn't help much.
Any recommendations on things that I can do to be proactive about this? One thing I plan to do in the hospital is immediately ask for a LC consultation. With C, the hospital LC consultant showed up as we were being discharged so it was very rushed and not effective. Any hints now that you're a pro at it that you can think of to do in advance or during the first crucial week?
TIA
Re: BFers
Hmm those days are so blurry. Definitely ask to BF as soon as possible after the birth. Also meeting with an LC early helps a lot. At my hospital the LC came in about an hour after G was born and helped me BF him the first time. Then she came in two more times before we went home. That was really helpful.
Mostly I just remember crying and hating BFing those early days and wanting to quit at every feeding. What helped me was to make small goals. At first it was make it to 2 weeks. Then when I got there I changed it to 6 weeks. By 6 weeks it was easy for me and I was so glad I made it. But those first few weeks were hell.
I agree with PPs and would say to work closely with a consultant during your hospital stay. In my hospital, they had a dry-erase board up and asked me what my most important need was during my stay. I told them breastfeeding and they wrote that on the board.
I had a consultant come to my room twice a day. If it won't be like this during your visit, don't be afraid to call for them and tell them you want thier guidance. That is what they are there for. Even with them coming to my room on their own twice a day, I also called them several times for help. It went back and forth from great to having some issues which they helped resolve everytime. They were also there to just vent to and they would explain why things were happeining and what would happen next. Like previous post said, a correct latch is key in pain. So are nipple shields!
I would also tell you to call them the first couple of months when any problems or doubts arise. I had them on my speed dial. It really helps to have the assurance and support. I would be on the verge of quitting because of a certain problem (i.e., fussy/grunty baby, pain, etc.) and they would either give me a solution or tell me that it was normal.
I would also recommend a BFing class. It definitely prepared me for what to expect and how hard it was going to be. Also, read up on what can go wrong and how to fix it.
Not to sound parental/condescending because I obviously know nothing about your reasons to not BF, but anyway you look at it...it is a serious commintment and a huge sacrifice. You have to be 100% in it or anything can make you quit. It was the most challenging time in my life and I couldn't have done it without my husband's support. I would have thrown in the towel a million times if it wasn't for him.
Then, around four months...it became a cake walk!
Well, until his strikes and weaning started! 
Thanks for all your suggestions ladies.
I tried for a month or so, but aside from the normal nipple pain, I had sharp, shooting, toe-curling pain every single time I put her on the breast. I just couldn't get past it and dreaded it every time she was ready to nurse. Looking back, I assume it probably had to do with an incorrect latch, but I never could get it figured out. I will have more help this time around so I'm hopeful that I can relax more and get it figured out.
I am by no means an expert here as out LO is only 8 weeks old and we still have our occasional issues. But a couple things that I think helped me was like others said relax. I really had no expectations about it going into it. I felt like if it works great, if not that will be ok too. For me this helped me be relaxed about the whole thing and just let it happen.
Seeing a LC is key too. It really is all about the latch.
And, I may get flamed for this but...my meds helped too. Let me explain! I had a c section so I was on medication. I think the pain meds helped with the piercing sharp pain I felt when he would latch. (That pain really only lasts a couple days). Dont fear the meds they offer you like I initially did - they really do help!!!
I also used nipple cream every time I fed him. This prevented me from ever getting really sore dry or cracked nipples.