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Forever21 marketing maternity line for teens...

~Lynchie~~Lynchie~ member
in Washington Babies

https://blogs.babble.com/strollerderby/2010/07/22/forever-21-marketing-maternity-wear-to-teens/

 

Really F21??  Really???

On the other hand...  I am a little excited to have another place to buy cute maternity clothes for the next time around =)

https://www.forever21.com/category.asp?catalog_name=FOREVER21&category_name=maternity_main&Page=all&promotype=2

 

 

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Re: Forever21 marketing maternity line for teens...

  • jcyahnejcyahne

    This is wrong on so many levels. 

    Did I mention that I met a 15 year old who had a baby a few weeks older than Hayden a couple weeks ago?  OMG...

    Jen - Mom to Jillian (10/2008) and Hayden (4/2010)

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  • Alli923Alli923
    Wow.  To me, this is really crossing the line.  Teen pregnancy is not glamorous or fun and it certainly shouldn't be made to appear trendy.
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  • tfarabianstfarabians
    Super cute stuff though!!  I will be watching this for fall/winter!  Bella bands for $7.50!!
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  • JRS72206JRS72206
    Indifferent Oh no they didn't!!
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  • JaimeCHJaimeCH member
    Yeah, I find it odd that they think their target clientele would need maternity clothes. I shop there occasionally for basic items or cheap earrings, and would definitely look at their maternity section if they had one (only because there are not enough stores that carry maternity to begin with!), but I always feel like an old lady in that store.
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  • iHeartHimMoreiHeartHimMore
    I will say, I love that they have a maternity line... for me... a 31 year old. But, uh, otherwise it is wrong on so many levels. Do their ads actually show PG teens?
    Lilypie Third Birthday tickers


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  • spacystasispacystasi
    Ummmm, wow.
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  • jcyahnejcyahne

    imageiHeartHimMore:
    I will say, I love that they have a maternity line... for me... a 31 year old. But, uh, otherwise it is wrong on so many levels. Do their ads actually show PG teens?

    The add shows what appears to be a couple of teens with one holding a baby.

    Jen - Mom to Jillian (10/2008) and Hayden (4/2010)

    My Blog

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  • MrsH_08MrsH_08

    imageAlli923:
    Teen pregnancy is not glamorous or fun and it certainly shouldn't be made to appear trendy.

    Yeah, this is what I was thinking.

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    Photo by J Shelton Photography

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    Married 10/5/08 | 2 yrs of TTC, tests, procedures & a m/c | IVF #2 =James!
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  • StellaZStellaZ

    Wow...and they are a client of ours...wonder if they'll want to tweak their playlist..."papa don't preach"...."freshman"..."arms wide open"...LOL

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  • sommerraynesommerrayne

    A) I think the marketing team at F21 are GENIUS!

    B) I think they know their target demo goes way beyond 21.

    C) I think they know that there aren't many sources for maternity clothes.

    D) I think they know that the sources for CUTE maternity clothes are even more limited.

    E) I think using teens in their photo ad campaigns got EVERYONE talking about them and every PG gal headed to F21 to see what the hullaballoo is about!

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