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Chocolate toddler formula? Seriously??

melrrrmelrrr
in Houston Babies

Just flipping through the BabyTalk I got today.  Don't drink milk, put this in your kid's sippy cup!

I know some people have trouble getting their kids to drink milk, but the ad certainly isn't directed at those people. What is the world coming to?

 

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Re: Chocolate toddler formula? Seriously??

  • ZAngelZAngel member

    I've never heard of this... but I definitely couldn't see a pedi giving this recommendation.  What will they think of next?  Your child won't eat their veggies?  Just smash up french fries instead...

    edit -- and let me point out that I don't really think the formula is the problem.  I know several parents that choose to give their children toddler specific formula instead of milk.  In most cases probably unnecessary but if the child is getting the required nutrients, no problem. The chocolate is what I have an issue with.

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  • Nanner22Nanner22

    I'm not sure if you all see it the same way- but I also have issues with Toddlers drinking the Vanilla Silk Milk.

    When I worked at a day care- i had about 3 children (under the age of 3) that would only drink the Vanilla milk.

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  • lilycatlilycat
    I've not had much trouble, but I'm sure this fits a niche somewhere. If your kid won't drink milk, some pediatricians will recommend making it more enticing with chocolate. Some kids do have low weight gain or other nutrient issues - I know there are things other than milk that are recommended for those conditions. Perhaps, this stuff has a niche? The marketing is trying to broaden that for sure.
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  • KKMMexKKMMex

    imagelilycat:
    I've not had much trouble, but I'm sure this fits a niche somewhere. If your kid won't drink milk, some pediatricians will recommend making it more enticing with chocolate. Some kids do have low weight gain or other nutrient issues - I know there are things other than milk that are recommended for those conditions. Perhaps, this stuff has a niche? The marketing is trying to broaden that for sure.

    I was thinking it must be a niche also.  If your kid is healthy though and will drink regular milk, it's a slippery slope to go down for certain.

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  • melrrrmelrrr

    I get the "niche," but if that's what they're going for, that's what they should advertise. The ad itself has a sad looking cow with nutritional information under it and a happy toddler with a chocolate sippy cup with nutritional info under him. The formula has added iron, DHA, and prebiotics and some extra vitamins. They're saying "don't give your kid milk. Give him chocolate formula because it's better for him."

    Meh. Obviously the ad is not going to cause me to buy the stuff for Tracey, and I can't be a watchdog for what every parent feeds their child. It just really surprise me. (Or maybe it doesn't. The formula and baby food companies want to hold on to their customers as long as they can.) 

     

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