The same manufacturer (PGM) makes several generic formulas...including Target Up & Up brand, Walmart Parent's Choice brand and Sam's Member's Mark brand.
You can call PGM at 800-410-9629 (choose option 3) once every 30 days and request a formula coupon. You have to specify which store you're purchasing at (Sam's doesn't take coupons) and give them your phone number and mailing address. It makes a great deal on generic formula even better!
Re: FYI: Generic formula coupons