I've read several places that you should not wash your nipples or apply lotion other than lanolin if needed. I've been paying attention in the shower and it's borderline impossible to keep soap, shampoo, etc off of them. How strict are you about this? I'm assuming they mean don't scrub them like you do the rest of your body...right?

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Re: No soap/lotion on nipples?
This. I don't make an effort to apply lotion to them, but if a little soap gets on them no biggy.
ditto - suds is fine - just don't make a point to scrub them, kwim?
Yup! I try to only put soap on my breast closest to my chest and I rinse is off immediately.