I think it depends... if you're going to be mailing it out on its own, heavy cardstock. If it's going to be enclosed in a envelope with other stuff, I'd go lightweight to minimize your postage costs.
Oh, and I also think (assuming it's a doula brochure) that a matte finish, high recycled content would be really nice and help you stand apart a bit from all the other inkjet-printed-on-glossy-paper brochures in the world!
Oh, and I also think (assuming it's a doula brochure) that a matte finish, high recycled content would be really nice and help you stand apart a bit from all the other inkjet-printed-on-glossy-paper brochures in the world!
(I'm kind of a paper geek)
I agree, that is a nice idea.
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Re: WDYT?
The Blog | BirthbyKellyM
Oh, and I also think (assuming it's a doula brochure) that a matte finish, high recycled content would be really nice and help you stand apart a bit from all the other inkjet-printed-on-glossy-paper brochures in the world!
(I'm kind of a paper geek)
I agree, that is a nice idea.