The first one was mildly annoying with it trying to say that you're a great mom if you give your young son a Pop Tart for breakfast. The newest one takes that cake - it's actually proposing that you make your kids ice cream sandwiches with Pop Tarts! I mean, I'm not a health freak, but this sounds like something that would be on thisiswhyyourefat.com.
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Re: I hate those new Pop Tart commercials
I love how they clearly didn't even try very hard to come up with new ways to eat poptarts: one of the *ideas* is a bowl of ice cream with a poptart stuck in it. Um.... that's all they came up with? Seriously?
The best part is I know there was a huge group of creative people sitting in some room somewhere brainstorming for HOURS over "new uses". Poor suckers.
I think the ice cream sandwich is something that can be appreciated by people in one of three groups:
1. The drunk and getting out of the bar and will eat anything crowd
2. The high as a kite and inventing flavor combos (as PP suggested)
and lastly
3. Pregnant women with BSC cravings. Poutine was created this way too...?