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Adoption
Annoying Huggies Commercial...
Huggies (the diapers) is running a contest for free diapers for a year. Great, right.
Well, the commercial is annoying.
It goes on to say (in a "funny" way) that to qualify all you have to do is:
- have sperm meet egg
- carry a baby for 9 months
- deal with belly pats, etc
- rush to the hospital
- give BIRTH to a baby
That is the idea....it basically says you have to give birth to a baby to qualify, not have baby in any other way.
Now, I am sure they won't actually disqualify a person if all of the above is true...but, I just do not find the humor in the ad.
Yes, I would say that the majority of people "get" a child by giving birth to them, but there are MANY of us that do not.
I have not been able to find a link, if I do, I will add to this post
This discussion has been closed.
Re: Annoying Huggies Commercial...
wow, I've not seen this commercial. That is probably enough for me (shy and usually reserved) to get annoyed enough to write them. And perhaps to mention that I plan to cloth diaper...
On an unrelated note, congratulations! Your family has seen quite a bit of growth recently! I'm very happy for you!
Yeah, that's a big bunch of crap. I'm writing an e-mail, too.
No Huggies in this house. . .
I'm in such a crappy mood tonight, I just couldn't resist. Here's what I wrote to the people at Huggies:
"Advertisements for your latest campaign/contest for "free diapers for a year" would lead one to believe that the only way babies become part of a family is through pregnancy. How unfortunate that your marketing department would use a campaign that overtly alienates adoptive parents as customers! Buzz about these insensitive ads is already making its way around the web and many potential customers, like myself, were hurt by the implications of these ads. Not only did many of us (adoptive parents and prospective adoptive parents) feel unqualified to participate in your contest, since a qualification appears to be a child resulting from pregnancy, but the tone would seem to exclude us as a target audience in general. While this reaction may seem over-sensitive to some, bear in mind that subtle messages like these do not go unnoticed and have significant impact on TV viewers. I, myself, find it unlikely that I will consider using Huggies for my child when we adopt in the next 6 - 12 months."
I'm sure they'll think I'm a complete whackjob - but I don't care. I feel better.
It's amazing, or not, at how many of these companies are so ignorant. Including the advertisments on here for free years worth of this or that. I have entered and of course they don't account for those who are adopting.
I decided to do a separate registry for a couple of web sites the other day, well you can't create the registry unless you enter the 'due date' and uh guess what! Of course you can't put in a 'back date'. So I can't put in 4-28-2009 (his birth day) I have to put in 2010 in order for the online sites to allow me to create the registry. Even though some allow you to say that you are adopting the date still must be a future 'due date' not a past date.
It's just annoying.
Here is my complaint letter...
++++++++++++++++++++++++++++++
I am not a "hyper sensitive" consumer, and actually have a hard time with today's "entitled consumer," but I do have to take you to task for your recent Huggies campaign for the "win diapers for a year."
As a woman who has spent the past three years trying to conceive a baby without success, I have recently found the pure joy of adoption of a preemie drug baby. This experience has opened my eyes to an entire community of people who are on a long, painful and tiring journey to growing their family through adoption. Through this process, I have learned the pain and reality of how a simple plan to get pregnant is sometimes not possible. Your recent commercial was challenging to watch and not feel a bit offended. Well, not really offended - more hurt, and reminded that I can not do what you suggest - and while I have a beautiful, amazing one year old baby, according to you ad, I don't qualify for your contest.
I would encourage you consider a campaign or an educational process regarding adoption, and the pain of infertility most couples who adopt go through. The simple message of sperm meeting egg is just another slap in the face and a reminder that our bodies don't work "the way God intended."
I have been so incredibly blessed by my adoption journey, and hope you will consider the feelings of this largely ignored community when thinking about how you market your products moving forward.
Thank you for listening. If you would like to discuss my email further, or would like to know my story or any of those I know of, please contact me at the email address I included above.
Regards,
Kirsten Woodard
You ladies have wrote some great letters to Huggies. I have not seen this commercial, but am glad I have the warning. I'm still rather sensitive to our infertility struggles and am glad for the warning so I don't throw something at the TV and need to write Huggies a letter on how they owe me a new TV for being so insensitive!
Keep us updated on any responses you receive from Huggies.
this is very close to what i wrote in my email too! nice job!
very well said! let us know if you hear back!
Ditto to what everyone else said. I was speechless when I saw it, DH was watching the commercial with me and he raised his eyebrows at me like, I have no idea what to say...sorry! We laughed it off, but...it still kinda stung.
For anyone who's interested:
HUGGIES CONTACT INFORMATION:
Phone:
1-888-525-8388 is their customer service number
Email / Web Comments:
https://www.happyhealthypregnancy.com/utility/contactus.aspx
You ladies have written some great letters!
I personally do not like Huggies at all. This is all the more reason to use a different brand!
VERY DISAPPOINTING RESPONSE, but I guess the customer service people just get cookie cutter responses for our comments. I doubt my comments will be elevated, but we'll see.
++++++++++++++
Dear Kirsten,
Thanks for your e-mail to Kimberly-Clark about HUGGIES? diapers. We are sorry that you were displeased with our advertisement.
Comments, such as yours, help us to better understand how people feel about our advertising, and your opinion is important to us. Please be assured that we will share your remarks with those involved in our advertising programs and will take them into consideration when developing future advertisements.
We value you as our customer and appreciate your interest in our products.
I wrote one where I told them to Go To Hell. Then I deleted that sentence and wrote something quasi-constructive but also angry:
"I've just seen your "win Huggies for a year" commercial and I have to say that it made me want to throw my remote at the tv.
How very insensitive of your marketing department to make the assumption that the only way a parent is made is through pregnancy. In fact, your entire website is offensive to those of us who just can't get pregnant.
I promise you that when my husband and I become parents - through the VERY legitimate and emotional and trying process of adoption (which is *much* harder than just getting pregnant, I might add) we will not register for, or accept as gifts, any Huggies Item.
If you do not see myself and people who are in the same situation as I am as legitimate parents, then my only choice is not to accept your company as a legitimate provider of baby products."
Can't wait to get my cooke-cutter response from them.
Emmie Is Stabby.
I must be laid-back this week (or in reality, just have bigger things to worry about currently), but I will say that this commercial honestly didn't bug me. I got a little chuckle out of it (the belly pats and stuff), kind of sighed because I knew the nerves it would inevitably hit, and moved on. But I totally get why this is bothersome to a lot of people. I'm just saying this particular thing didn't "hit" me that way. Probably just too mentally distracted with other issues right now. We're a Pampers family anyway.
Write letters though! You never know what it could do. I remember one time a couple years back that a bunch of people got all up in arms about some company's t-shirt that said something about "adoption is the new black." I know a TON of people wrote letters about that, and it was taken off the site that same day. So who knows?
And while you're at it, here's a great place to write some letters for another company:
https://www.adoptionsfromtheheart.org/tv_commercials.html#The message in these agency ads is that children are a pain, parenthood is too overwhelming to manage, and that adoption is a simple and painless choice. I especially love that these commercials are being shown on the CARTOON NETWORK of all places. As an adoptive parent, I would be LIVID if my adoptee daughter saw this and thought her mom placed her because she was too much of a stress to deal with.
Here's a blog post that explains it better than I can at the moment:
https://livinglearningwriting.wordpress.com/2009/04/30/manipulations-of-the-heart/