We've just started supplementing with formula and have to switch to something else -didn't do well with target up and up premium.I went to target today to buy Berber Good Start Gentle formula (we had success with our then-sensitive son). It is on sale for $16.99 plus there's a 25% off coupon on target's website for the same formula. I got the container with 20% more free for like $12.50!! That's almost half off! If my DD does well with it I may go back to stock up!! Hope this helps someone!