Wow, if I'd seen this when DS was little, and known he would still be on formula at over 2, I would totally have bought it! Powdered formula has always been so ambiguous to me- one level, unpacked scoop. It's really hard to get the exact same amount in every scoop. And I find it unhygienic that the scoop is always in the middle of the can and you have to dig for it- even with clean hands there has to be airborne stuff getting in it. If money wasn't an object and I wasn't planning on trying to BF, I would get it now. ETA: for the average baby I think it's probably a little pricey and over the top.
Re: have you seen this before???