Why do people say breast is best but not tell you how hard it is to do? I've been trying for 3 weeks and I think I'm going to have to throw in the towel at this point. It's really sad because when I was pregnant I was bombarded with all the "breastfeeding is best" talk so I felt pressure to do it and now I'm disappointed that I can't. I tried for the first 2 weeks- baby lost over a pound of weight. He finally learned to latch on and we had about 3 days of good BFing, then something happened and my nipples got really really sore and I was in too much pain to BF. I took a week off and pumped to give time to heal and tried to BF again today since I've been feeling better. Abour 3 feedings later I am sore all over again. He seems to be doing everything right from what I know about what a good latch should look like. So why does it hurt so much? Feeding my baby is excruciating and I dread it. It's so painful that even water in the shower hurts. I really don't want to give up- I'm not the quitting type, but I think this time I'll just have to suck it up and quit. I'm calling the lactation lady in the morning but unless she has some magic advice, I think I'm going to either go to formula or pump full-time (which from my week of doing it proved to be very time-consuming).