How do you pronounce Britax?

MrsHughesNC

I thought it was "Britt-ax" but I saw a commercial for a local store where it was pronounced "Brye-tax"... Inquiring minds want to know.

dbertagni

I thought the same as you. Hmmm.

mrsmikey

Ha ha!  We actually had this discussion several months ago!  I don't think we ever came to a real conclusion.  I say Britt-ax, like you.  But I've heard both and have no idea which is correct.

WendyNC

I thought like you at first but somewhere along the way figured out it was Brye. 

crescentmoon99

I pronounce it like you do, but I guess I've never heard it said out loud by anyone but me!

Evans

I thought it was Brittax until I watched their online video on how to install the seat and they?pronounced?it Bry-tax, so I go with that.

alchris

I had also said it with a sort I until I called the company a few times last month and every person there said it with a long I, and I figured they must know!

BlairWaldorf

It's Bry-tax

and Chicco is pronounced Key-co with a hard "K" sound instead of the "ch" like in cheese.

jenhum

Man, I must sound like an idiot. I thought it was Britt-ax and Chicco as in cheese. You learn something new every day!

BlairWaldorf

jenhum:

Man, I must sound like an idiot. I thought it was Britt-ax and Chicco as in cheese. You learn something new every day!

I went into Smart Momma asking about Chicco like cheese and felt like such a dumbass when she kept saying Key-co.    but I figure that must happen a bunch, so I couldn't be the only one!

Evans

BlairWaldorf:

jenhum:

Man, I must sound like an idiot. I thought it was Britt-ax and Chicco as in cheese. You learn something new every day!

I went into Smart Momma asking about Chicco like cheese and felt like such a dumbass when she kept saying Key-co.??? but I figure that must happen a bunch, so I couldn't be the only one!

They should have called their car seat the Chee-Fit then if that is their?pronunciation?logic

BlairWaldorf

Evans:

BlairWaldorf:

jenhum:

Man, I must sound like an idiot. I thought it was Britt-ax and Chicco as in cheese. You learn something new every day!

I went into Smart Momma asking about Chicco like cheese and felt like such a dumbass when she kept saying Key-co.    but I figure that must happen a bunch, so I couldn't be the only one!

They should have called their car seat the Chee-Fit then if that is their pronunciation logic

for serious!

alchris

Chicco is an Italian company, and in Italian a CH followed by I or E has a K sound.  (Similarly, a C followed by I or E has a "ch" sound -- think cappuccino or ciao.)  KeyFit is an English name obviously, but you made me curious enough that I just checked the Chicco website, and the KeyFit isn't listed in their Italian brochure.  So it's an Italian company with an English-named product -- how international, LOL.