I usually go to Etsy and do a search for whatever I'm looking for. For example, if I wanted an embroidered handkerchief, I'd type that into the search box. Then I just scroll through the pictures and look for something similar to what I want. If I find a seller I think I like, I'll click on them & mark either their item or their shop as a favorite while I keep shopping. I try to get a few options saved before I decide who I want to go with.
Also, if any of the ladies here recommend a seller and it looks like something I may want, I mark the seller as a favorite so I can find them again later.