I just read this on the Similac site. Have you ever heard of this?
A New Technique: Baby Breath Holding
This month, your baby may become so irritable that he has a temper tantrum. He may hold his breath until he turns blue, and briefly faint.
This is not as scary as it looks. Breath holding is usually more frightening to watch than it is threatening to a baby's emotional or physical health. Also, normal breathing resumes when he faints, so the spell is over quickly.
This, of course, will change. Once he matures, he?ll start expressing his feelings in words and not temperamental outbursts.
If you're concerned about breath-holding spells or other behavioral issues, discuss them with your health care professional.
Re: What the eff?
Oh yes! Drake pulled that crap on me once. My baby brother (13 yrs younger than me) used to do it too... luckily I had seen it before so I didn't go into a panic when Drake passed out on me.
When my brother was little his pediatrician told my mom that it was his experience that babies that hold their breath until they pass out grow up to be extremely stubborn teenagers and adults. He was spot on with my brother - there is just no reasoning with that kid when he gets an idea stuck in his head.