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What are certain items that have to be brand name?
Trash bags, Tampons (pads or ok), laundry detergent, dishwasher stuff, soda, and TP. Most snack foods need to be name brand. O-o's are not Oreo's
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Toothpaste (Crest Pro-Health), dental floss (Oral B), "Miracle Whip", lip stick (Cover Girl), spaghtetti sauce (usually Prego or Ragu), etc.
I do buy a lot of generic though, like OJ, milk, knee highs, ice cream cones, etc.
Similar to a lot of you:
Ketchup (Heinz is a treat, when it's on sale)
Mac and cheese
Diapers (only because when bought on sale, they're comparable price-wise to store brand)
Formula (tried switching to generic and it went terribly)
Lysol has to be brand name. I took Microbiology when I was doing pre-med (before I switched to nursing) and it killed all the bacteria we were using in the petri dishes.
Swiffer wet pads because they don't smell as good.
Pasta & pasta sauce because I've been using the same ones for more than 10 years.
Body wash, but that's because I have allergies.
Deodorant because it's hard to find one that actually works for me.
Other than that I'm okay with genetic stuff except for when it comes to clothes...