So, I'm totally going to sound like a scrooge here, but oh well. My husband has questioned me on this, and honestly I don't have a good answer. BTW dh doesn't like it because he remembers finding out santa wasn't real and felt lied to and betrayed. But then, the kid came home talking about leprechauns that turned the toilet water green and left chocolate coins two days before St. Pats (really? toilet water). But the question really pertains to all the characters, santa, the easter bunny, the tooth fairy, etc. Why do we perpetuate myths, what is the point of the magic?