I've been trying to keep moisturizing lotion on it, but my goodness, a spot right above my belly button is incredibly itchy, it started a little the other day, but today has gotten worse. I had PUPPP with my daughter, and I'm hoping this isn't an early onset of it again (I had it the last month and a half with DD). That would really stink. A lot. Hopefully it's just a symptom of rapid stretching and goes away soon.