I just signed up for the Similac emails. When I filled out my son's birthday, it prompted if he was premature or not and followed up with how many weeks early. This was the first email I've registered that acknowledged my sweet little preemie and it just struck a cord. (I still can't figure out how to update my due date on half the emails I signed up for when I was pregnant. Getting the "you're X weeks along!" emails while I was in the NICU felt like little stabs to my heart sitting in my inbox. And now they're telling me all about my newborn while I playing with my 2 month old.)
It's not enough they made me cry with their awesome Sisterhood of Mommyhood commercial, but even with their email registration? Come on Similac, I'm hormonal over here!