I thought this was a pretty funny post about the current pinterest-inspired culture and how it impacts back-to-school stuff. We're not there yet, age-wise, but my facebook feed is full of kids with custom made back-to-school signs.
https://widelawns.blogspot.com/2014/08/back-to-school-70s-vs-today-lot-has.html
Re: Funny blog post about getting ready for school in the 70's vs. today